VitaFit

VITAFIT came to us for a complete brand identity: logo, colours, typography, social, website and merchandise — and the packaging for its first product, VITAFIT SHAKE, with a soup and a bowl to follow.

The identity rests on a confident pairing: a deep navy that brings calm and credibility, and a warm red that brings energy. The logo comes in two versions — with the tagline “er zit méér in” and a swoosh, and a cleaner version without.

One name, a growing range

We named the first product VITAFIT SHAKE rather than a generic “daily shake”: a name that carries the brand and leaves room for the soup and bowl that follow. The packaging system is built to grow with the range, so every new product is instantly recognisable as VITAFIT.

The result is a brand that works as hard as its products — clear on the shelf, strong online, and ready for what comes next.