UVII

UVII is fashion-forward jewellery for the ones always somewhere new, wearing something iconic, becoming someone unforgettable. Berries Agency built the identity around that feeling: international, vibey, confident.

A U with a point of view

The wordmark puts the reader in the name. The U carries its own accent, a small mark that returns as a standalone symbol: on pendants, framing a portrait, embossed in relief. It became the line that runs through everything: A world made for U.

Soft, not sweet

One soft blue does the work, held by grey, white and a warm off-white. Effra CC sets the tone: clean and contemporary, with just enough softness in the letterforms to stay approachable. A restrained four-weight system keeps campaigns, product pages and packaging consistent and elevated.

From box to street

The identity carries through the cream jewellery box, striped tissue wrapping, kraft shipping boxes, the webshop and a wrapped vehicle on the street. Every touchpoint feels like the same world.